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Social media is not just for socializing! Find out how to implement Facebook, Twitter, LinkedIn and other forms of social media into your marketing plan! Join us on June 19th for a full day seminar exploring the ins and outs of social media with experts who speak in plain language about how these tools can help your business. Bring your laptop for an afternoon of hands-on, personal practice.
We'll start with the basics:
Should my business be using social media?
Which of the different social media options are right for my business?
What are best practices and ethics of social media?
How can I use social media both personally and professionally?
How do normal people make time for this?
How can I figure out where to start?
How do I create a social media strategy that will grow with me and my company?
And end your day knowing:
How to implement social media in your marketing plan.
How to use at least two social media tools - Twitter and LinkedIN or Facebook .
How to set yourself up to track and compare your brand in social media.
Seating is limited so do not delay!
About Janet
 A digital strategist and 25-year technology industry executive, Janet Johnson has held sales, marketing and business development positions with top technology companies including Apple, Enron, No Software, Merant and Marqui, where she managed the controversial, award-winning “paybloggers” campaign that launched an ethical debate in the blogosphere. An avid blogger and microblogger, Janet has been called a pioneer in business blogging, and regularly speaks around North America on the topics of blogging, social media, and improving customer engagement through traditional and social media marketing activities. A marketer for technologists and technologist for marketers, she is often referred to as a “bridge” for consumers to understand the impact of technology, and for technologists to reach prospects and consumers more effectively. Janet consults with organizations and agencies that want to understand and leverage social media and online marketing strategies in integrated campaigns. She’s discovered recently she has a very flexible mind paired with a very inflexible body; so she’s become a student of yoga finding that headstands are great for boosting creativity. Click Here to learn more about Janet!
About Gillian
 As an online marketing consultant and strategist, Gillian translates the latest fads in social media and web-based marketing into customized strategies for clients. A connector online and off, Gillian develops community around brands by utilizing her expertise in social media, website strategy, online advertising, and email marketing. Companies interested in understanding the latest web channels, which tools will best support their overall business goals, and how to leverage these tools to create genuine, long-lasting relationships quickly become a part of her community. Described as a "media darling" during her time in the agency world and a "community builder" while on the client-side, Gillian has worked with companies such as KEEN Footwear, Leatherman Tool Group, and The Portland Opera. Follow Gillian's thoughts on Twitter at @gckennedy.
Event Sponsor
 Thank you to our event sponsor! The Willamette University MBA for Professionals provides a highly interactive, accredited, in-class MBA experience in Salem and Portland, Oregon. Designed for the working professional, this evening program can be completed in 24 months. Click Here for more information!
About The Link
The Link is a community that seeks to help you flourish and reach your full potential by connecting with smart, respected experts and peers from all walks of life as reliable resources. Our events and seminars provide knowledge to make informed decisions and inspiration to think beyond in a safe, relaxed environment with no expectations. It's all about YOU! Click Here to check us out!
Cost
All registrations must be prepaid by June 17
Members $199/ Non-Members $350
Click Here to become a member
Agenda
8:30 am Coffee and get acquainted
9:00 am Morning Session begins
1:00 pm Lunch
1:45 pm Afternoon Session begins
5:00 pm Afternoon Session concludes
Register Here
Location
The Willamette University, Portland Pearl District
1120 NW Couch Street, Suite 450
Portland, OR 97209
503.808.9901
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